Advertising on XLFM

Have you ever listened to the radio, heard an ad and thought, "I should advertise my business." That's the power and the immediacy of radio advertising. Across the day, it's an effective way of targeting an audience who are on the move.

If you've never advertised on XLFM (or radio) before, here's why you should consider advertising with us:

The Snowy Mountains is a year-round tourist destination, with over two million people visiting the ski resorts each winter. The region also attracts over a million people during summer who come to the mountains to enjoy Australia’s highest national park (Kosciuzsko National Park), hiking, mountain biking, fly-fishing and watersports on the many lakes and rivers.

Our full-time resident population is approx. 40,000. So that's a lot of people who will hear your advertising!

Coverage Area

Radio Snowy Mountains broadcasts to the population centres of Jindabyne, Cooma, Berridale, Adaminaby, Nimmitabel, Bombala, Michelago as well as the ski resorts of Thredbo, Perisher, Charlotte Pass and Selwyn Snow Resort.

Along with our sister station, SnowFM, we are the ONLY commercial radio broadcaster in the Snowy Mountains.

Station Profile

Snowy Mountains XLFM is Forever Classic, with Classic Hits Music from the 70s to the 00s, as well as national and local news, comedy segments, music features and listener driven competitions.

Our primary audience is 35+ year olds.

On-Air Schedule

5:30am - 9am Local Breakfast Show with Gazza Warne

9am - 12pm Ray Hadley Morning Show

12pm - 5pm Afternoons including 30 Minute Music Marathons

5pm - 6pm 5 for the Drive

6pm - 7pm Retro Rewind

7pm - 12pm Forever Classic Nights


Advertising Your Business on Radio

There are many reasons why so many businesses owe a great deal of their success to radio advertising. Here are just a few:

Reach New Customers

Your market changes constantly. Whether it’s new residents in your region or tourists, you need to reach these potential new customers with messages about your products or services.


Buying habits change. While existing customers may no longer require your products or services, people who were not previously in the market for what you have to offer may now be prime customer prospects.


Customers are faced with many choices. Customers need a helping hand in making their purchasing decisions and when they are ready to purchase, having your company’s name, location, products, services and benefits firmly in mind will help them decide in your favour.

Long Term Benefits

Advertising is an investment in the current and future success of your business. It gives you short and long-term advantages over the competitors, builds trust and authority with your brand, and instills confidence in your staff and suppliers. Advertising today protects your business for tomorrow.

Cost Efficient Targeting

Radio can be highly segmented, which enables you to target more specific audiences by demographic, resulting in maximum penetration for minimum wastage. Due to less wastage, delivery costs are much lower compared to other media. Production costs are also significantly lower.


Radio builds high frequency of exposure to reinforce and drive home your message. By including radio in your marketing mix, you can dramatically increase the number of consumer impacts, and get better results.


Radio’s flexibility allows advertisers to mount a campaign, change on-air schedule or creative, or amend copy on a day-to-day basis to reflect consumer response or combat competitor activity.


No other medium comes close to radio’s promotional capacity - from on-air competitions and giveaways to a live broadcast from your outlet, and integration with social media - radio can generate excitement and traffic for your business. Two thirds (67%) of radio listeners are open to advertising messages, the highest across any form of media.

Ready to have your business heard by thousands of potential customers in the Snowy Mountains?

Give one of our friendly advertising consultants a call on (02) 6452 1521.